How to generate money almost instantly
Wether you are selling solid goods, or services, every now and then you hit a ‘dry patch’, a period of time where ‘things go quiet’, when the sales just aren’t coming through as fast as they could be, should be, or used to do. One great time-tested method to kick-start your sales is to have [...]
Be careful how you market yourself or you could set yourself up for failure
Words are powerful things… what you say matters – often times more than you think. When it comes to marketing words matter a great deal, because what you say is essentially what you’re promising. Say the wrong thing and you could be promising something that you just can’t deliver. Just the other day whilst taking [...]
The 2 things your website NEEDS to CONVEY before you can sell…
I just finished putting together a small video for one of my sites. It’s 54 seconds long, and it conveys the 2 things that you need to convey in order to create a sale: Trust Confidence The visitor to your website needs to be confident in your sales message, your promise and you. They have [...]
Nero’s piddly little tea-party doll-house coffee cups, How Pret a Manger kept their coffee a secret from me, and why you should NEVER do this in your business
It was a grey dull Saturday afternoon in Glasgow that found me wading through the Icelandic volcanic ash. OK, I exaggerate a little: there was a sliver of sun to be seen every now and again. It’s true. Myself and The Other Half were faced with a decision: Starbucks, Costa or Nero. The 3 giants. [...]
How to impress your clients beyond words and turn them into loyal customers
Last year I came across a small business owner in a big industry full of competition, and what he did took me completely by surprise and won him my custom hands down. This is a very important lesson for every business owner: one that you can’t afford to miss. So let me tell you what [...]
How 80% of small one-man businesses are loosing sales in 2 seconds flat, and how you can use this to your advantage
When was the last time you thought about how you answer your business phone? As trivial a thing as this may seem, how you answer your phone is a vital piece of your selling process and one that can cost you dearly if you don’t pay attention to it. Let me tell you about my [...]
What your contact details say about you and your business
First impressions are important, especially when it comes to selling. Your prospect must be impressed enough by you, your skill, your product or your service to do business with you and become a customer of yours. However, even the best marketing message can quickly come undone and make your prospects run in the opposite direction [...]
The key to making money
Glasgow is full of locksmiths. It’s not hard to find one lodged between a Greggs and an RBS on many a road. So there I was, in Glasgow’s West End, needing a set of keys cut and with more choices than I knew what to do with. This particular locksmith’s shop front caught my eye. [...]
How you can outsell StarBucks
During a recent day out in town my wife and I found ourselves in Starbucks ‘chillin’ out and enjoying a coffee or two. It was a hot day and everybody was out and about in the town centre. Being an enterprising bunch, Starbucks no doubt has a book full of great selling and promoting strategies [...]
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