Be careful how you market yourself or you could set yourself up for failure
Words are powerful things… what you say matters – often times more than you think. When it comes to marketing words matter a great deal, because what you say is essentially what you’re promising. Say the wrong thing and you could be promising something that you just can’t deliver. Just the other day whilst taking [...]
Is your invoice template making your business look like a joke? Here’s what to do
Appearances are everything, even in business. If you are perceived to be an expert in your field, people will respect your opinion, you can charge more and you will be in more demand. Of course, you need to deliver excellently because that is the proof of all that you say about yourself. But even when [...]
The car in front is a Toyota… because the accelerator pedal is jammed
Talk about damage control. Toyota are recalling thousands of cars in the UK alone, and thousands more all over the world. In total, the number of Toyota cars recalled was around 8 million on the 9th of Feb 2010. And that was just because of the accelerator problem. Another half a million were recalled over [...]
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