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Home > Covering-your-back

FaceBook can KILL your business, why you need to keep your life out of your business more so than ever, and how acting stoopid can cost you money for ever

Written by Jose Gonzalez on April 2, 2010 - View Comments
Categories: Covering Your Back, Posts & Articles, Your Reputation

I’ve always been of the opinion that you should keep your personal opinions out of your business, for the simple reason that we only buy from people we like. An interaction can very quickly start to plummet when your prospect discovers that you’re a die-hard fan of the football team he or she most hates. [...]

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The car in front is a Toyota… because the accelerator pedal is jammed

Written by Jose Gonzalez on February 10, 2010 - View Comments
Categories: Covering Your Back, Having a system, Marketing Blunders, Planning & Strategies, Posts & Articles, Your Reputation

Talk about damage control. Toyota are recalling thousands of cars in the UK alone, and thousands more all over the world. In total, the number of Toyota cars recalled was around 8 million on the 9th of Feb 2010. And that was just because of the accelerator problem. Another half a million were recalled over [...]

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How one person can bring your company down

Written by Jose Gonzalez on January 18, 2010 - View Comments
Categories: Covering Your Back, Get it Down in Writing, Hard Lessons Learnt, Having a system, Posts & Articles, Your Reputation

This week I’ve sent more angry e-mails than I did in the whole of 2009, and all because of one person and one very inefficient system. Twelve months ago I purchased a technology solution to help me set up membership payments on a website. The what of this matter is not important, so I’ll skip [...]

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Why loyalty is bad for business and how to value your time

Written by Jose Gonzalez on January 11, 2010 - View Comments
Categories: Covering Your Back, Hard Lessons Learnt, Performance & Efficiency, Posts & Articles, Time Management

How many jobs did you promise to do, and of those, how mane have you actually managed to do so far? If your to-do list has as many promised jobs as ‘real’ jobs, then you’re suffering from a sense of loyalty. Let me explain what I mean, and what I did about this, when it [...]

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The TOP 5 things you should ALWAYS get down in writing

Written by Jose Gonzalez on August 26, 2009 - View Comments
Categories: Covering Your Back, Posts & Articles

In my own business experience – and I’m sure in yours too – not getting things down in writing is usually a costly mistake in terms of time and stress, and can also put a strain in your relationship with the client. Murphy’s Law is always going to be waiting in some corner ready to [...]

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Protect yourself with the pen, not the sword

Written by Jose Gonzalez on August 24, 2009 - View Comments
Categories: Get it Down in Writing, Posts & Articles

When he was alive, my father used to be fond of re-telling me one particular story about his friend back in Spain. Angel, as he was called, worked in the building trade like so many southern immigrants who had come to Barcelona seeking to make their fortune. Most – if not all – of these [...]

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