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Home > 2010 > 02

How to impress your clients beyond words and turn them into loyal customers

Written by Jose Gonzalez on February 23, 2010 - View Comments
Categories: Inspiration & Motivation, Performance & Efficiency, Posts & Articles, Selling Tips, Your Reputation

Last year I came across a small business owner in a big industry full of competition, and what he did took me completely by surprise and won him my custom hands down. This is a very important lesson for every business owner: one that you can’t afford to miss. So let me tell you what [...]

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How to charge what you want, and get away with it, and damn the medical system

Written by Jose Gonzalez on February 15, 2010 - View Comments
Categories: Having a system, Performance & Efficiency, Posts & Articles, Your Reputation

To say that December 2009 was a stressful month would be an understatement. It was one of those months when things seem to go from bad to worse. Somebody very dear to me needed to go into hospital, and fast. At the time we were in Glasgow, but location is not relevant to this post. [...]

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The car in front is a Toyota… because the accelerator pedal is jammed

Written by Jose Gonzalez on February 10, 2010 - View Comments
Categories: Covering Your Back, Having a system, Marketing Blunders, Planning & Strategies, Posts & Articles, Your Reputation

Talk about damage control. Toyota are recalling thousands of cars in the UK alone, and thousands more all over the world. In total, the number of Toyota cars recalled was around 8 million on the 9th of Feb 2010. And that was just because of the accelerator problem. Another half a million were recalled over [...]

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What Sainsburys do that you shouldn’t

Written by Jose Gonzalez on February 6, 2010 - View Comments
Categories: Having a system, Posts & Articles, Your Reputation

A few days ago something happened to me in Sainsbury’s which caused me to rant for an hour afterward – in disbelief – at their antiquated points system. In fact, every time I drive past Sainsbury’s I’m now reminded of this, which is bad for them and a lesson to every business owner. It’s bad [...]

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