Thought Provoking Marketing for the Small Business Owner
Be like Germany to succeed in Business
When it comes to World Cup records Germany has an impressive CV, having reached 11 final stages out of 15. This year they reminded us yet again of their brilliant winning strategy. Whilst the South American teams play all-out football, woven with flair and talent; whilst the Italians are busy rolling around dramatically on the [...]
Read more »Be careful how you market yourself or you could set yourself up for failure
Words are powerful things… what you say matters – often times more than you think. When it comes to marketing words matter a great deal, because what you say is essentially what you’re promising. Say the wrong thing and you could be promising something that you just can’t deliver. Just the other day whilst taking [...]
Read more »The 2 things your website NEEDS to CONVEY before you can sell…
I just finished putting together a small video for one of my sites. It’s 54 seconds long, and it conveys the 2 things that you need to convey in order to create a sale: Trust Confidence The visitor to your website needs to be confident in your sales message, your promise and you. They have [...]
Read more »Did I live, did I love, did I make a difference?
I seldom recommend anything, mainly because I feel responsible for wasting somebody’s time if what I recommend or expose other people to turns out to be a waste of time. This video however, will only cost you a little over 10 minutes of your life, and it’s free Enjoy: Feel free to buy me [...]
Read more »Nero’s piddly little tea-party doll-house coffee cups, How Pret a Manger kept their coffee a secret from me, and why you should NEVER do this in your business
It was a grey dull Saturday afternoon in Glasgow that found me wading through the Icelandic volcanic ash. OK, I exaggerate a little: there was a sliver of sun to be seen every now and again. It’s true. Myself and The Other Half were faced with a decision: Starbucks, Costa or Nero. The 3 giants. [...]
Read more »Why you shouldn’t fall in love with your new idea, and why you need to test it first
I’ve been excited lately – very excited – about adding a new service to my list. I’m still perfecting the skill, so I won’t let the cat out of the bag just yet. Suffice it to say that it has the potential of creating a very good situation for both me and the buyer. A [...]
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